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e-art — web & graphic design

"In a world of one´s and zero´s...are you a zero, or are you The One?" - The Matrix

Life offer constant surprises, circles close and windows open. In our time it is more than important to keep our eyes open, adapt and be prepared, for anything.

When I was 18 years old I studied graphic design. It was the “future line of business” my study counsellor said. In addition to being the “future line of business” the profession was creative, varied and it seemed to fit me like a glove. When I graduated the “future line of business” had magically turned into no line of business at all. The profession had died out and the computers had taken over. In just a couple of years a whole profession group had done like the dinosaurs and my clear and hopeful future had turned cloudy and confusing.

At first I saw myself as defeated but as I gradually started my own company I realized that my basic knowledge’s in the profession where an excellent platform for learning the trade once again. ”If you can´t beat them, join them” I thought and started to combine my old facts with the new tools.

I am extremely happy that I got to work with graphic design in two epochs. I can only say that it was an excitement career in the 90´s, but in the 21st century it is even more enjoyable. Having to learn the same profession twice is one of our times interesting paradoxes and I feel privileged being a part of this era.

Jenni Berndtson

 

 

 

 
 
 
 
 
 
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